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	<title>WHAT IS HYPE?!?!? Interview With Michael F Schein Author of the Hype Handbook</title>
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	<description><![CDATA[Michael F Schein Author of the Hype Handbook joins the SAASholes Revenue Podcast to discuss his book &#8220;The Hype Handbook&#8221; and in the opening clip he tells Pete Jansons and Marcus Cauchi his definition of Hype Other Topics: Punk Rock, the Act, Sex Pistols, Sonic Youth, Definition of Hype, Secret Societies, Van Bismark, Dress who...]]></description>
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	<title>Tyler Lessard VP Marketing at Vidyard</title>
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	<description><![CDATA[Tyler Lessard is a Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Tyler has over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. He’s currently the VP Marketing at Vidyard, host of the Creating Connections show, author of The...]]></description>
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